Sara Montenegro

Sara Montenegro is a seasoned marketing professional with extensive experience in customer relationship management and digital marketing. Currently serving as a Senior CRM Retention Executive at Bally’s Corporation since September 2021, Sara leads promotional and retention strategies for Plus users and manages communications through various channels utilizing Adobe Campaign. Previously, as an SEO Content Specialist at AppJobs Global, Sara focused on enhancing digital marketing content aimed at Spanish and LATAM markets and facilitated onboarding for new content employees. Early experience includes roles as a Copywriter at Blasting News, where Sara contributed articles on international politics and reality shows, and a Project Manager Helper at Kyó Traducciones, overseeing translation projects. Sara holds multiple degrees, including a Master in Digital Marketing and Communication from IMF Smart Education and a Bachelor in English Studies from Universidad Autónoma de Madrid, complemented by additional studies in communication and linguistics.