Patricia Fernández

Patricia Fernández has over 15 years of professional experience in marketing, product management, and project management. In 2005, they began their career as a Project Manager at Live Interactive S.A. Patricia then worked as a Module Leader for Bank of America's project at Tata Consultancy Services in 2006. In 2007, they joined Interactive Networks Inc. (a Geodesic company) as a Marketing Analyst. In 2008, they became the Marketing Manager for Latin America at ACM Advanced Currency Markets. In 2010, they worked as a Marketing Manager for Latam at Geodesic and as a Product Manager at Interactive Networks Inc. (a Geodesic company). From 2016 to 2018, they worked as a Marketing Manager for Latin America at BESTSELLER. In 2018, they became a Marketing Project Manager at H&M. Currently, they are the VP of Marketing at Bankingly, where they are responsible for producing the marketing strategy, setting primary KPIs, and driving tactical execution.

Patricia Fernández has an extensive educational background in marketing and related fields. Patricia obtained a Communications and Advertising Degree from Universidad ORT Uruguay in 2004. In 2009-2010, they completed a Marketing Master from Universidad Católica del Uruguay 'Dámaso Antonio Larranaga'. In 2013-2014, they completed a Postgrado de Especializacion en Dirección de Marketing from Universidad ORT Uruguay. In 2012, they completed a Gestión de proyectos from IEEM. In 2017, they completed a Workshop Visual Merchandising & Commercial Planning from MHE Consumer. Additionally, they have a certification in Fashion as Design from The Museum of Modern Art.