Arely Franco Moctezuma

Arely Franco Moctezuma is a seasoned professional in customer experience design, currently serving as the CX Design Director at BBVA since January 2020. Previously, Arely held various positions within BBVA Bancomer from July 2014 to January 2020, including Manager of Customer Experience and Advisor for Profitability Management for Large Clients. Arely also worked as a Transformation Consultant at BBVA Bancomer in 2013 and served as the Head of the Risk Analysis Department at SAT - Servicio de Administración Tributaria from February 2009 to August 2012. Arely began a career in marketing as an intern at Cardif Mexico in 2008. Arely holds an MBA from IPADE Business School and has completed advanced studies in Econometric Models at Instituto Tecnológico Autónomo de México, alongside a degree in Actuarial Science with a focus on Financial Economics from the same institution.