Mathieu Lacombe

Group Integrated Marketing Communication Director at Bel Group

Mathieu Lacombe has a diverse work experience in the marketing and communication field. Mathieu is currently the Global Integrated Marketing & Communication Director at Bel since 2021. Prior to this, they worked at Danone from 2016 to 2020, initially as the Head of Digital & Media and later as the Digital & Media Manager. At Danone, Mathieu guided all brands towards a new marketing vision, implemented data-driven strategies, and designed the digital ecosystem.

Before joining Danone, Mathieu held positions at Starcom as an Account Director from 2014 to 2016 and as a Digital Account Director from 2012 to 2014. Mathieu also worked at MindShare - Groupe WPP as a Digital Account Director from 2011 to 2012 and at Isobar - Groupe Aegis media as an Account Manager from 2010 to 2011, an Account Executive from 2008 to 2010, and a Trainee Account Executive from 2007 to 2008. At these agencies, they managed various client portfolios and was responsible for digital strategies.

Mathieu's career started at OGEM in 2007, where they worked as an Assistant chargé de budget, involved in media planning and advertising space reservation.

Overall, Mathieu Lacombe has demonstrated expertise in digital marketing, media planning, and brand strategy throughout their career.

Mathieu Lacombe completed a Master's degree in Marketing Communication from ISC Paris from 2006 to 2008. Prior to that, they obtained a Maîtrise degree in Business Law from University College Dublin in 2005-2006. Their education journey started with a bachelor's degree (Licence) in Administration Economique et Sociale from Université Toulouse 1 Capitole, which they completed from 2002 to 2005.

Links

Previous companies

Mindshare logo
Starcom Worldwide logo
Danone logo

Timeline

  • Group Integrated Marketing Communication Director

    April 1, 2024 - present

  • Global Integrated Marketing & Communication Director

    January, 2021