Gustavo Alvarado

Gustavo Alvarado has an extensive and diverse work experience. Gustavo is currently working as the Data Driven & Digital Transformation Director at Beliv Company. Prior to this, they held the role of Chair professor at Universidad Externado de Colombia. Gustavo also served as a Miembro del directorio / VP Digital Transformation - CMO Forum Colombia at CxOforum.

One of Gustavo's notable positions was at Google, where they were the Head of Marketing for Colombia and Central America. In this role, they developed innovative marketing strategies, drove advertiser and agency education and engagement, and achieved product adoption across multiple countries. Gustavo has a strong background in data-driven marketing strategies and demonstrated expertise in tracking and analyzing ROI & ROAS.

Gustavo's earlier experiences include working as an InnovAction Consultant at Accenture, where they reinforced the company's image as an innovative company and launched a pilot initiative with BBVA Bank. Gustavo also served as the Digital Unit Director at MarketMedia Communications Inc. and held roles at Johnson & Johnson, Janssen-Cilag, and Procter & Gamble.

Outside of their professional career, Gustavo co-founded Fundacion Conexion Joven C.J, a charitable organization focused on supporting underprivileged children in Colombia.

Overall, Gustavo Alvarado's work experience highlights their expertise in digital transformation, marketing, innovation, and social impact.

Gustavo Alvarado's education history includes:

- Universidad de Los Andes (2021): Boards of Directors and Corporate Governance in Administration and Business Management.

- Structuralia (2020-2021): Master in Artificial Intelligence. Management and implementation of models, with a certification from Universidad Alfonso X el Sabio.

- Stanford University (2018-2019): LEAD certificate in Personal Leadership, completed through Executive Education at Stanford Graduate School of Business.

- Reforge (2018): Completed the Growth Series program.

- Stanford University (2015-2016): LEAD Certificate in Corporate Innovation, earned through Executive Education at Stanford Graduate School of Business.

- Hyper Island (2015): Completed the Master Class Digital Acceleration program.

- SVBR I Silicon Valley Business Review (2015): Advanced Education for Tech, Growth Series specialization in Growth, marketing, and metrics.

- The Wharton School (2012): Completed the 2012 Marketing Academy program.

- IE Business School (2009-2010): Master in Management (MIM TDB).

- Universidad de Los Andes (2005-2006): Entrepreneurship program in Business Administration.

- Universidad de Los Andes (2001-2006): Industrial Engineer with a specialization in Finance & operation research.

In addition, Gustavo has obtained various certifications, including Introduction to Trading, Machine Learning & GCP by Google Cloud & New York Institute of Finance, Reinforcement Learning for Trading Strategies, Using Machine Learning in Trading and Finance, Business Transformation with Google Cloud, and Machine Learning for Business Professionals through Coursera. Additionally, they have certifications in Product Management Studio from UC Berkeley Executive Education, Storytelling for Influence and Leading for Creativity from IDEO U, and Google Analytics Certified and Google AdWords Certified from Google.