Data and Analytics
About
The Data and Analytics team at BET leverages advanced analytics and data-driven insights to enhance audience engagement and optimize content strategy across all platforms. By analyzing consumer behavior, revenue trends, and performance metrics, the team supports decision-making for programming, marketing, and advertising initiatives, ultimately ensuring the organization effectively reaches and resonates with the Black community.
Team members
Calayah Heron
Senior Digital Planner
Courtney Mok
Data Science Manager - Bet+
Dan Grappone
Director, Audience Analytics
Epiphany Espinosa
Director, Consumer & Content I...
Justin Conklin
Sr. Director, Forecasting & Pa...
Sharon Alvarado
VP Audience Analytics
Tanina Kennedy
Director, Revenue
Tiyale Hayes
Executive VICE President, Insi...
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