Ellery Poon

Ellery Poon is a seasoned professional with extensive experience in sales, strategic planning, and brand management within the healthcare and pharmaceutical sectors. Currently serving as a Senior Sales Representative at BGI Genomics since March 2021, Ellery is responsible for expanding the sales network for colorectal cancer and HPV screening products, coordinating market launch strategies, and engaging with academic and healthcare providers in Hong Kong. Previous roles include Site Supervisor at Prenetics, where responsibilities included overseeing COVID-19 testing operations, and Associate Strategic Planning Director at Dentsu, managing client campaigns and market strategy. Ellery's background also includes senior strategic planning positions at McCann Health and Madwell, alongside project management in editorial roles at Elsevier and Oxford University Press. Ellery holds a Master of Arts in Computer-aided Translation and a Bachelor of Science in Human Biology from The Chinese University of Hong Kong.