Patrice Whiffen

Digital Marketing Consultant - Canada at Big Machine Label Group

Patrice Whiffen has a diverse range of work experience spanning various industries and roles. Currently, they are the Digital Marketing Consultant for the Big Machine Label Group in Canada. Prior to this, they served as the Manager of Game Operations for the Kitchener Rangers Hockey Club. Patrice also worked for the Hamilton Tiger-Cats Football Club as the Ticats Audio Network Host, Sideline Reporter, and Stage Manager. In addition, they were the Director of Marketing, Events & Media for PrimeTime Sports & Entertainment Inc and the Event Logistics Manager for the Country Music Association of Ontario. Patrice has also held roles such as Floor Director, Main Stage - Boots and Hearts Music Festival at Republic Live Inc, Manager of Events for the CFL Alumni Association, and Event Manager for Fight for Charity - Winnipeg. Apart from their work in the entertainment industry, they have also worked as a Part-Time Professor at Mohawk College and Fanshawe College.

Patrice Whiffen obtained an Honors Specialization BA degree in Media, Information and Technoculture from Western University. In March 2020, Patrice also obtained a certification from McGill University's Desautels Faculty of Management.

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