John Kriegbaum

John Kriegbaum is a seasoned professional with extensive experience in operations planning and brand management. Currently serving as Operations Planning Manager for the Army National Guard since June 2016 and as Director of Strategy & Commercialization at Black Rifle Coffee Company since March 2021, Kriegbaum previously held key marketing roles at NewAge Beverages Corporation and The Hershey Company. An MBA graduate from Mays Business School at Texas A&M University, Kriegbaum also brings a solid foundation in leadership and strategic planning from military service, including roles as a Special Forces Instructor and Operations Officer in the Army Special Forces and multiple positions in the United States Army. Additional qualifications include a Certificate in Change Leadership from Cornell University.