Mike Mowatt

Chief Marketing Officer at BlueCrew

Mike Mowatt has a diverse work experience spanning over several years. Mike began their career as a Corporate Finance Intern at Target Corporation in 2005 and later worked as a Mezzanine Capital Analyst at Wells Fargo before joining Deloitte Consulting as a Consultant in Strategy & Operations. At Deloitte, Mike gained experience in telecom, retail, and financial services, leading clients through financial analysis, forecasting, competitive research, and operational improvements.

In 2006, Mike also worked as a Consultant at Carlson Consulting Enterprise, where they collaborated on various consulting projects involving market assessment, process redesign, and merchandising strategy for major companies.

In 2011, Mike had a brief role as a MAP Consultant at Lexus, where they developed marketing and branding initiatives for Lexus F-Sport vehicles and accessories.

Afterwards, Mike joined American Airlines as a Strategy/Marketing MBA Intern, leading a project to create a strategic planning process for Domestic Revenue Management.

From 2012 to 2014, Mike worked at Monitor Deloitte as a Senior Consultant in Strategy & Operations, specializing in helping clients address corporate and business unit strategy challenges in the wireless telecommunications and tech industries.

Subsequently, Mike joined Groupon in 2015, starting as the Director of Global Marketing Finance and progressing to roles such as Director of Digital Display and Mobile App Install Marketing, Senior Director of Digital Display and Mobile App Install Marketing & Retail Ad Network, and finally Senior Director of North America Performance Marketing & Retail Ad Network. In these positions, Mike was responsible for various aspects of online marketing, including display, affiliate, SEM, SEO, and mobile app install.

Most recently, Mike became the Chief Marketing Officer at Bluecrew in 2020, which was acquired by Employbridge. In their current role, they drive digital transformation and innovation at Employbridge, aligning with Bluecrew's vision and accelerating growth.

Overall, Mike Mowatt's work experience showcases their expertise in marketing, strategy, financial analysis, and operational improvements across multiple industries.

Mike Mowatt completed their Honors BSB degree in Finance and Accounting at the University of Minnesota - Carlson School of Management from 2003 to 2007. Mike then pursued an MBA with High Distinction in Strategy at the University of Michigan - Stephen M. Ross School of Business from 2010 to 2012. In addition to their formal education, Mike also briefly attended Escola Superior de Comerc International in 2005, though no degree or field of study is specified for this period.

Links

Previous companies

American Airlines logo
Target logo
Groupon logo
Deloitte logo

Timeline

  • Chief Marketing Officer

    July, 2020 - present