Brand Associate

Marketing · Full-time · Tokyo, Japan

Job description

Your Future Company

Bokksu is a trailblazing, venture-backed, direct-to-consumer brand that bridges cultures through its curated snacks and gifts across multiple product lines, including Bokksu Snack Box, Bokksu Market, Japan Crate, Sugoi Mart, and more. We work with small family businesses in Japan and renowned Asian brands to bring authentic flavors and experiences to the world.

Our success has earned us features on Today Show, WSJ, NY Times, Wirecutter, and the Strategist. Join us in spreading the joy of Japanese and Asian experiences globally!

Your Mission

Bring your love for what you do, your visionary prowess, and your knack for rallying the troops to the table. You’ll help shape the future of Sugoi Mart and Japan Crate to create experiences that leave a lasting imprint on the hearts of our audience.

At Bokksu, we're on the lookout for a dynamic Brand Associate who thrives in a dynamic, innovative environment. The ideal candidate will bring a blend of creativity, strategic thinking, and a keen eye for detail to drive our brand forward. With a passion for Japanese culture and a background in e-commerce or digital marketing, you'll help us expand our global footprint while celebrating the uniqueness of Japanese products. If you're ready to contribute to a team that values bold ideas and meticulous execution, we'd love to hear from you.

This role requires working at least 3 days a week from our vibrant and inspiring Tokyo office, and being available for some early or evening meetings with our NYC team. You’ll report directly to the Brand Manager, and work closely with the creative, marketing and procurement teams.

Apply Now!

In team with the Brand Manager, you key responsibilities will include:

  • Product Development and Launch: Spearhead the development and launch of new products, from ideation and task management to team kick-offs and execution.
  • Strategic Marketing Collaboration: Work closely with the marketing team to align strategies and efforts, ensuring successful campaign launches.
  • Email Marketing Management: Oversee monthly email campaigns, from calendar maintenance to the preparation and scheduling of emailers in collaboration with the team.
  • SEO and Content Strategy: Develop and implement strategies for SEO, blog articles, keyword ranking, and metadata optimization.
  • Merchandising Oversight: Manage online merchandising elements, including collections, navigation, banners, landing pages.
  • Inventory Management Support: Provide proactive suggestions and support to the inventory management team on optimal inventory utilization.
  • Campaign Coordination: Coordinate comprehensive campaigns across various teams (product, creative, procurement, operations, marketing, e-commerce, customer experience, data) using Asana, and optimize Asana templates, workflows, and automations based on these experiences.
  • E-commerce Platform Management: Manage our presence on e-commerce platforms such as Meta, TikTok, Fermat, Shop App, and Shopify.
  • Meeting and Documentation Management: Organize and manage meetings and notes for relevant brands, ensuring efficient communication and documentation.

Your Skills

  • Exceptional Attention to Detail: Ability to meticulously manage multiple tasks and projects.
  • Task Management Proficiency: Masterful at assigning and managing tasks within timelines.
  • Strong Teamwork and Communication: Comfortable working in a team setting and communicating daily with team members through various mediums (in-person, written, video conferencing).
  • Data-Driven Approach: Proficiency in using data analytics tools to drive decisions.

Your Qualifications

  • Experience: At least 2 years of experience in e-commerce, product development, or digital marketing.
  • Language Skills: Business level proficiency in English.
  • Cultural Passion: A genuine passion for Japanese food and culture.

Your Location: Tokyo, Japan. The candidate must be already based in Japan.

Your Benefits

  • Visa Sponsorship
  • Medical benefits
  • Paid PTO
  • Commuter benefits
  • Company retreats, happy hours, dinners, and other outings
  • Monthly Bokksu subscription and unlimited in-office Japanese snacks!

Bokksu provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.


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