Pathum Wanigasekara

Head of Performance Marketing at Booktopia

Pathum Wanigasekara has a diverse work experience spanning over several years. Pathum is currently working as the Head of Performance Marketing at Booktopia since May 2022. Prior to that, they held the position of Account Director at NMPi from May 2019 to May 2022, where they played a pivotal role in managing clients' online marketing processes and implementing digital media strategies. From August 2017 to May 2019, Pathum served as the Head of Paid & Optimization at Digivizer. Pathum also has experience working at MediaCom, where they held the roles of Senior Planner Buyer at Investment and Planner Buyer at Investment, both in London, UK. Pathum started their career at Apple, where they worked as a Specialist, Team Leader Finance/Operations, and Genius. Additionally, they had a brief stint as Marketing and Operations intern at Your Fork.

Pathum Wanigasekara's education history begins in 2001 when they attended Carlingford High School and received their Year 12 Higher School Certificate in 2006. In 2007, they enrolled at UNSW and pursued a Bachelor's degree in Mechanical/Biomedical Engineering, which they completed in 2010. Moving forward, from 2011 to 2013, they attended Macquarie University and obtained a Bachelor of Commerce (BCom) with a focus on Human Resources. Lastly, from 2019 to 2022, Pathum Wanigasekara pursued a Master's degree in Business Administration (MBA) with a concentration in Business Administration and Management, General at the University of Technology Sydney.

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Timeline

  • Head of Performance Marketing

    May, 2022 - present