Staci Mellman

Chief Marketing Officer at Brand USA

Staci Mellman has a strong background in marketing and brand management. Staci is currently the SVP of Integrated Marketing at Brand USA. Prior to that, they worked at VISIT FLORIDA in various roles including Chief Marketing Officer, SVP of Marketing, VP of Brand, Brand Director, Associate Director of Brand, Brand Manager, and Brand Planner. Staci also has experience as an Independent Consultant, where they helped socially conscious organizations with brand building and engagement strategies. Staci has a consulting background with Social Ventures Australia, where they developed network management strategies. Staci's early career includes positions at KLRU-TV, Austin PBS as the Director of Events, Austin City Limits as an Event Coordinator, Dell Jewish Community Association of Austin as a Program Manager, and The Hillel Foundation as a Senior Steinhardt Outreach Fellow.

Staci Mellman obtained their Bachelor of Arts degree in Sociology from The University of Texas at Austin, where they studied from 1997 to 2001. Later, they pursued their Masters of Business Administration (MBA) at AGSM @ UNSW Business School from 2009 to 2010.

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Previous companies

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Timeline

  • Chief Marketing Officer

    November 1, 2023 - present

  • Svp, Integrated Marketing

    November, 2022