Fedor Ledenev

Fedor Ledenev is an experienced trade marketing professional currently serving as the Trade Marketing and Program Manager at BAT since October 2022, leading the retail activation team and overseeing key programs in New Zealand. Fedor's career includes significant roles such as Senior Brand Manager for Cafe Inspired Coffee at Nestlé, Shopper Activation Manager at Nestlé Purina PetCare, and Trade Marketing Manager at JUUL Labs. Previous experience at Samsung New Zealand involved positions as Retail Channel Engagement Manager and Field Operations Manager. Fedor has also held roles including Co-operative Education Academic Supervisor at AUT University and Marketing Consultant at Sliday. Earlier career highlights include Assistant Manager at Sony and Project Launch Manager at Aquawall Aquapark. Fedor holds a Graduate Diploma in Business with a marketing major from Auckland University of Technology and various certifications in digital marketing and production management.