Product Development and Innovation

About

The Product Development and Innovation team at BAT focuses on creating and enhancing new tobacco and nicotine products, including e-liquids and connected devices. This multidisciplinary group harnesses design strategy, user experience research, and advanced scientific capabilities to drive innovation and ensure product viability while meeting consumer needs and regulatory standards. Their work aims to develop cutting-edge solutions that align with BAT's commitment to evolving its product portfolio responsibly.