Bianka Baltean

Bianka Baltean currently serves as CX Lead at BSTN Store GmbH, a position held since January 2019, where responsibilities include the management of the CRM platform "Emarsys" and A/B testing platform "AB Tasty," as well as strategic planning and execution of marketing campaigns. Previous roles include Senior CX Manager and Online Marketing Manager at Beiersdorf AG, contributing to digital marketing initiatives including coupons, newsletters, and app testing. Bianka also gained experience through internships at HUGO BOSS AG and Gudrun Sjödén GmbH, focusing on e-commerce and marketing functions. Bianka holds a Master of Science in Business Administration from the University of Hamburg and a Bachelor of Arts in Economics from FAU Erlangen-Nürnberg, along with an exchange semester in Business Administration at Södertörn University.