The Bundesverband Digitale Wirtschaft (BVDW) e.V. is the organisation that represents the interests of companies in the field of interactive marketing, digital content and interactive added value. The BVDW has an interdisciplinary foundation, and thus has a holistic overview of the issues facing the digital economy. It has taken on the task of making the efficiency and the benefits of digital media transparent, and thus promoting their deployment in the economy as a whole, in society, and in administration. BVDW is engaged in continuous dialogue with politicians, the media and other interest groups, and supports the dynamic development of the sector in a results-oriented, practical and effective way.

Government

Telecommunications

German Federal Association of the Digital Economy (BVDW e.V.)

Mark Waechter

Jens Brechmann

Stefan Libowsky

Katharina Jäger

Frank Wichmann

Anna-Lena Mikoteit-Zerb

Corinna Hohenleitner

The Lab Leads and Innovation Team at BVDW e.V. focuses on advancing and promoting cutting-edge digital technologies within the interactive marketing and digital content sectors. The team is composed of specialists in immersive technologies, sustainable digital advertising, AI responsibility, and overall innovation and technology. They work collaboratively to drive research, develop new methodologies, and implement progressive solutions that support the digital economy's dynamic growth and sustainability. Their efforts aim to make digital media more efficient and beneficial for the economy, society, and administration.

Lab Leads and Innovation Team

Digital Marketing and Commerce Team

Research and Advisory

Digital Business and Development

Lab Leads and Innovation Team

About

Team members

Other teams at German Federal Association of the Digital Economy (BVDW e.V.)

Digital Marketing and Commerce Team

Research and Advisory

Digital Business and Development