Alessio Andreani

Alessio Andreani has a diverse work experience in the field of digital marketing and media. Alessio started their career in 2011 as a Marketing Intern at iGuzzini, where they focused on CRM database improvement and customer segmentation strategies. Later, they worked as a Collaborator at Go Asia Srl, specializing in PPC and Google AdWords. In 2012, Alessio worked as a Freelance Photographer, specializing in landscape, travel, and architecture photography.

From 2014 to 2016, Alessio worked at Eland Cables as a Digital Marketing Executive and Marketing Assistant. Alessio'sresponsibilities included re-branding activities, image and video editing, SEO & PPC account management, and email marketing. Alessio then joined BlaBlaCar as an SEO/SEM/SEA Manager for Italy and Germany, and later became the Google Central Expert/Digital Marketing Manager.

In 2018, Alessio joined The Level Group as a Performance Marketing Manager, where they developed social media strategies and implemented performance marketing channels for various brands. Alessio also gained expertise in Google Marketing Platform and other tools.

Alessio continued their career at Saïd Business School, University of Oxford, where they worked as a Tutor for the Oxford Digital Marketing Online Course. Alessio'srole included grading assignments and facilitating learning for senior and mid-level marketing professionals.

Currently, Alessio works at Carrefour Italia as the Head of Media Digital & ATL, overseeing the company's media strategy across all channels. Alessio focuses on both performance and branding marketing needs, and contributes to designing the communication strategy.

In 2023, Alessio is set to work as a Visiting Professor at LUISS Business School.

Alessio Andreani holds a Master's Degree in Business Marketing, Business Management, ERP, CRM, and Internet Marketing, which was obtained from Università Politecnica delle Marche from 2012 to 2014. Prior to that, Alessio completed a Bachelor of Business Administration (B.B.A.) with a focus on Business/Managerial Economics at Università degli Studi di Macerata from 2007 to 2011. Additionally, Alessio has obtained several certifications including Google Ads Display Certification, Google Ads Mobile Certification, Google Shopping Certification, Google Ads Search Certification, Advanced Google AdWords Course, and Google Analytics Certification.