Director Of Growth Marketing

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!

We are seeking a dynamic and experienced Director of Growth Marketing to join our team. The Director of Growth Marketing will spearhead our digital, demand generation, and marketing operations initiatives. This role will play a critical role in driving revenue growth through efficient and continuous customer acquisition and retention strategies.

❗Please note, that this role is hybrid. The successful candidate will be working 3 days a week from our Toronto office located at 351 King St E, Toronto, ON 🇨🇦

❗B2B SaaS experience is a hard requirement. Proven ability to generate pipeline at a SaaS business.

Contact: Chengeer Lee - Principal Talent Acquisition Partner & Coach

What you will be doing:

• Develop and Execute Growth Strategies: Lead the development and execution of comprehensive growth marketing strategies to drive revenue and customer acquisition. Utilize technology and metrics to optimize performance across all marketing channels.
• Team Leadership: Build and lead a high-performing marketing team, providing guidance, mentorship, and support to 3-6 direct reports primarily in North America with the potential to extend to other geographies. Collaborate with global field marketing teams to ensure alignment and consistency in marketing efforts.
• Content Conceptualization and Planning: Work closely with our content and solution marketing teams to conceptualize and plan creative content and campaigns that enhance brand awareness and drive growth. Ensure SEO best practices are implemented across all content initiatives.
• Optimization and Analysis: Track engagement metrics and analyze data to optimize new and existing content for maximum impact. Utilize analytical insights to refine strategies and drive continuous improvement.
• Cross-Functional Collaboration: Collaborate closely with sales, product, and engineering teams to develop cross-functional strategies and initiatives. Foster a culture of collaboration and teamwork to drive collective success.

What you will bring:

• Bachelor's degree in Marketing, Business Administration, or related field
• 8+ years of experience in growth marketing, with a proven track record of driving revenue growth and customer acquisition in a B2B technology environment.  Accounting or related financial services and/or technologies experience preferred.
• Strong proficiency with Salesforce and Hubspot
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent leadership and team management skills, with experience leading and developing high-performing marketing teams.
• Strategic thinker with the ability to develop and execute innovative marketing strategies.
• Collaborative mindset with the ability to work cross-functionally and build strong relationships with internal stakeholders.
• Determination and resilience to overcome challenges and drive results in a fast-paced environment.