Hi, We're Centerfield.
Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and is proud to be recognized by Built in LA as a Best Place to Work in Los Angeles.
Job Opportunity: Retention Marketing Specialist
Are you a savvy Email Marketing Specialist looking for an exciting opportunity to shape campaigns
across diverse verticals such as insurance, telco, and business services? Join our dynamic team and
take charge of end-to-end creation, optimization, and execution of email and SMS marketing
automations.
Responsibilities:
- Campaign Development: Craft and execute top-notch email and SMS marketing campaigns for B2C audiences across various industries inside of Iterable.
- Director Collaboration: Engage closely with the Director of Email to understand campaign requirements, strategize effectively, and implement campaigns with precision.
- Performance Analysis: Monitor and report campaign effectiveness using defined KPIs. Drive ideation for optimization and future steps based on data insights.
- Quality Assurance: Uphold a high standard of quality by delivering creatives and campaigns that undergo thorough QA testing.
- Cross-Functional Collaboration: Collaborate seamlessly with teams like Advertising Operations, Data Warehouse, Engineering, and Design to ensure integrated campaign success.
- Technical Expertise: Work cross-functionally to ensure the technical setup of email campaigns is accurate, providing the necessary information for success.
- Design: Design creatives for email campaigns across verticals to provide the best in class email creatives to support clients ever-changing landscapes and optimized creatives based on data drive stats.
Quality of a Candidate:
- Attention to Detail: Meticulous attention to detail to guarantee well-built and well-tested marketing assets.
- Results-Driven: Consistently achieve impactful results through a data-driven approach, utilizing email best practices, segmentation, optimization, and deliverability strategies.
- Creative Thinker: Bring creativity and innovation to the table, suggesting enhancements for creative solutions, improved processes, and optimization.
- Project & Time Management: Skilled in managing processes and timelines, with experience multitasking in a fast-paced and dynamic work environment with a go-getter attitude and a proactive approach to problem-solving.
What's In It For You:
- This role offers significant growth potential, providing the opportunity to take ownership of the programs you work with over time. If you're ready to make a meaningful impact in the world of email and SMS marketing, we want to hear from you!