Niek Dijkstra

Niek Dijkstra is a seasoned marketing professional with extensive experience in the diagnostics and microbiology sectors. Currently serving as the Director of Global Strategic Marketing at Cepheid, Niek has been instrumental in developing global marketing strategies for the market hospital segment since October 2021. Prior experience includes a significant tenure at BD where Niek held various leadership roles in strategic marketing, focusing on the Microbiology Business Group, and successfully managing a $1B portfolio with responsibilities encompassing innovation projects, product launches, and global marketing strategies. Niek began the career at Kiestra Lab Automation as a Sales Specialist, overseeing international sales and marketing efforts. Niek holds a Bachelor's degree in Management, Economie en Recht from Hanze University Groningen.