Paul McAvoy

Head Of Strategy at Channel 4

Paul McAvoy has extensive work experience at Channel 4 and Channel 4 Television Corporation. At Channel 4, they held the role of Head of Strategy starting in July 2021. Prior to that, they were the Senior Strategy Manager from January 2012 to June 2021. In this role, they led projects initiated by the C4 executive leadership team, focusing on analytics and data-led initiatives. Paul was responsible for analyzing emerging opportunities across the business and developing propositions to drive business value. Paul's ability to present concise actionable recommendations in non-technical language to the executive leadership team was a key element of their role.

At Channel 4 Television Corporation, Paul served as the Deputy Head of Airtime Management from January 2000 to December 2010. In this position, they were responsible for the forecasting and delivery of approximately £900 million per annum.

Paul McAvoy has a Bachelor of Science degree in Physics from Imperial College London. Paul also completed A Levels in Maths, Physics, and Chemistry at Xavier College.

Links