Senior Growth Manager, Acquisition

ABOUT US

Circle Medical is the fastest-growing telemedicine provider in the US and has seen incredible growth of over 100% per year over the past three years.

Circle Medical is a venture-backed Y-Combinator healthcare startup on a mission to bring quality, delightful primary care to everyone on the planet. Built by top-tier physicians, engineers, and designers, our medical practice and underlying technology have pioneered how people find and receive care.

More about us can be found on our website.

DESCRIPTION 

We have an exciting, high impact position within our Growth team at Circle Medical Technologies. We are currently looking for an experienced Senior Growth Manager (Acquisition) to set a vision and strategy for new patient acquisition channels to drive patient and revenue growth. 

As an experienced commercial leader, you will be responsible for overseeing performance of our new patient activations, ensuring we hit our targets, as well as launch and scale new acquisition channels such as affiliates, partnerships, paid social, video, out-of-home, and more.  This is a unique and exciting opportunity to own marketing strategy across the acquisition funnel, from creative briefing and approval, optimizing and reporting. This role is responsible for paid and organic marketing and is focused on maximizing reach, awareness, and engagement while maintaining an efficient CAC:LTV ratio.

WHAT YOU'LL DO

• Align patient acquisition plans to the P&L budget through forecasting and management of LTV, CAC, ROAS, reporting on results, and identifying opportunities for scale and/or improvement.
• Take ownership of the acquisition marketing budget, ensuring effective allocation across channels to maximize ROI.
• Refine attribution strategies and incrementality measurements to drive efficient marketing spend.
• Improve reach, awareness, engagement and traffic, ultimately leading to high-value user acquisition.
• Proactively identify and execute new user acquisition opportunities, exploring new channels or media buys to generate incremental patient booking.
• Oversee the planning, implementation, and optimization of acquisition campaigns across various channels, including but not limited to partnerships, social media, and affiliate marketing, and audio/video.
• Partner and collaborate with digital agencies running paid search and SEO.
• Own the strategy, roadmap, and execution of a high velocity of experimentation across the entire acquisition funnel, including collaborating with analytics, UX, product, and engineering to improve on-site conversion.
• Collaborate closely with the product team to optimize landing pages, booking funnels, and other on-site interactions crucial for customer acquisition.
• Use an analytical, data-driven approach (A/B tests), and be a data-driven contributor who helps develop and analyze test results for efficient customer acquisition.
• Generate insights about our audience, market trends, and brand identity, and leverage them to build and deploy compelling campaigns that boost new users
• Stay informed about industry trends, competitor activities, and emerging marketing technologies to recommend and implement innovative strategies.

WHAT YOU'LL BRING

• Deep understanding of organic and paid marketing channels
• Experience developing highly performing direct response creative strategies
• Track record of scaling channels, developing and rolling out new campaigns and comfortable managing multiple channels. Successfully scaled full funnel media budgets across a number of platform channels such as paid social, Google (Search, PMax, YouTube), audio (radio, podcasts, radio), forums (Reddit, Quora), direct mail, OOH, SEO and affiliate.
• Proven track record in conversion rate optimization.
• Ability to set goals, manage a budget, build forecasts, and deliver against monthly spend, CPA, LTV, and ROI targets across all forms of marketing
• Strong analytical skills with the ability to interpret data and extract actionable information.
• Excellent communication and collaboration skills.
• Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.
• Customer-obsessed with a creative mindset, caring deeply about customer experiences.
• Passion for data-driven marketing and building programs that drive incremental results.

QUALIFICATIONS

• College diploma or university degree in Marketing, Business, or a related field.
• 8+ years of relevant work experience in leading performance marketing and/or acquisition strategy development for a direct to consumer product or brand
• Direct experience managing multi-million dollar marketing budgets
• Proficiency with various channels, content creation, campaign optimization, and A/B testing.
• Proven ability to drive impact and return on investment.
• Previous experience in a fast growth technology and/or mobile app business is an asset.