Senior Vice President, Marketing

The Role:

We are seeking an experienced and operational Senior/Vice President of Marketing to lead our marketing efforts. This senior leadership role is critical in driving the company’s growth strategy, brand positioning, and market presence grounded in product marketing. The ideal candidate will have a strong background in SaaS product marketing and digital commerce, with a proven track record of leading successful marketing teams and campaigns.

What You'll Do:

•  Product Marketing Expertise

  • GTM Planning: Ability to develop and implement comprehensive GTM strategies(positioning, packaging, messaging etc.)  that align with the CommerceIQ’s goals and objectives.
  • Partner with product management to develop go-to-market strategies for new product launches and feature releases - including packaging approach etc.
  • Effectively communicate product value propositions and differentiate CommerceIQ in the market. 
  • Competitive Analysis: Ability to analyze market trends and competitors to position the company's products effectively and provide appropriate tools for customer facing teams to handle objection handling and positioning.
  • Analyst relationship management from strategy establishment to Analyst engagement to deliver market leading positioning. 

  2. Content Leadership

  • Conduct market research and competitive analysis to identify market trends, opportunities, and threats.
  • Leverage insights to inform content strategies and deliver content that ensure CommerceIQ remains ahead of industry trends.
  • Amplification of content to improve market leadership and growth through social, webinars, events. 

  3. Customer Focus and Retention

  • Customer Journey Mapping: Understanding of the customer lifecycle and ability to create marketing strategies to understand and enhance the customer experience - e.g. NPS, case studies, education, advisory boards etc.
  • Retention programs: Experience with data driven customer analysis to drive marketing techniques to engage and retain customers.

  4. Data-Driven Decision Making

  • Analytics: Strong analytical skills to interpret data, generate insights, and optimize marketing campaigns based on gap to plan approach.
  • ROI Measurement: Ability to measure and report on the effectiveness of marketing initiatives and their return on investment (ROI).

  5. Collaboration and Communication

  • Cross-Functional Collaboration: Ability to work effectively with other departments, such as sales, product development, and customer success, to achieve common goals.
  • Communication: Excellent communication skills to articulate marketing strategies and results to stakeholders at all levels to build and maintain confidence.
  • Manage public relations efforts, including media relations, analyst relations, press releases, and thought leadership initiatives.

  6. Financial Acumen

  • Budget Management: Experience in managing marketing budgets and making cost-effective decisions in venture funded companies.
  • Financial Understanding: Understanding of financial principles and how marketing activities impact the company’s bottom line.

  7. Leadership Qualities

  • Visionary Leadership: Inspiring and motivating the marketing team to achieve ambitious goals.
  • Bias to action: Upholding high standards of execution and agility

What You'll Bring:

• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• 15+ years of experience in marketing, with at least 10 years in a leadership role within the SaaS or digital commerce industry.
• Proven track record of developing and executing successful marketing strategies that drive growth and brand recognition.
• Strong understanding of digital commerce and the unique challenges and opportunities it presents.
• Excellent interpersonal and communication skills, with the ability to build strong relationships with internal and external stakeholders.
• Data-driven mindset with strong analytical and problem-solving abilities.
• Proficiency in marketing automation tools, CRM software, and analytics platforms.

Benefits & Perks: 

• Highly competitive pay, benefits, and early stage stock options
• Unlimited PTO and seven paid company holidays
• Work from home benefits including flex WFH hours and home office set-up reimbursement
• Monthly cell phone, internet, and gym/fitness reimbursement
• Comprehensive health, dental, vision, and life insurance benefits
• 401K plan, FSA, and HSA programs
• Long-term and short-term disability

 

Help us build the future of ecommerce. Apply now or learn more at https://commerceiq.ai!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any other category prohibited by applicable law.