Demand Generation Specialist

Job Title: Demand Generation Specialist

Reports to: CRO (Chief Revenue Officer)

Location: Ireland

Purpose:

Compliance & Risks seeks a dynamic Demand Generation Specialist to spearhead brand awareness initiatives, penetrate new markets, and foster product/service promotion while nurturing client loyalty. You will collaborate with a diverse, globally distributed team to develop and optimize scalable demand generation programs, crucial for driving sales pipeline growth.

Why Compliance & Risks?

• Global Impact: As part of our Sales team, you'll be working with a globally dispersed team, contributing to our mission of delivering what our customers need and fostering innovation through change.

• Collaborative Culture: We prioritize collaboration – because at Compliance & Risks, we believe in winning together. Your role will be essential in fueling sustainable growth through teamwork.

• Work/Life Balance: We value your well-being. Enjoy a sustainable pace of work, flexible hours, and the time you need to take care of both your physical and emotional well-being.

Key Responsibilities:

• Lead Generation Strategy: Develop and execute strategies to generate high-quality leads through various channels such as content marketing, email marketing, social media, SEO, PPC, and events.
• Create & Manage: Develop and oversee integrated marketing campaigns aligned with account-based and demand marketing strategies.
• Plan: Establish campaign timelines, collaborate with internal and external stakeholders, and maintain brand consistency across all communication channels.
• Measure: Deliver comprehensive reports on campaign performance, analyze KPIs, and track ROI to optimize future strategies.
• Data Analysis: Analyze marketing and sales data to identify trends, insights, and opportunities for optimization. Utilize tools like Google Analytics, HubSpot, or Salesforce to track campaign performance and ROI.
• Optimise and Advise: Document campaign learnings, provide strategic advice to Sales and Senior Management, and contribute to budget allocation decisions for growth.
• Marketing Automation: Implement and manage marketing automation workflows and lead nurturing campaigns to engage prospects and move them through the sales funnel.
• Competitive Analysis: Conduct competitive research to understand market trends, positioning, and messaging strategies. Use insights to refine demand generation tactics and differentiate the company's offerings.
• Sales Support: Work closely with the sales team to provide them with the necessary tools and materials to effectively follow up on leads generated through demand generation activities.
• Customer Segmentation: Segment the target audience based on demographics, firmographics, behavior, and other criteria to personalize marketing campaigns and improve engagement and conversion rates.
• Marketing Attribution: Establish attribution models to accurately attribute leads and revenue to specific marketing touchpoints and campaigns, providing visibility into the impact of marketing efforts on sales outcomes.
• Continuous Learning: Stay updated on the latest trends, best practices, and technologies in demand generation, marketing automation, and digital marketing to enhance performance and drive innovation.
• Any other duties as required

Experience and Qualifications

• 3-5 years of B2B marketing experience, with at least 2 years in a similar role focusing on email campaigns, webinars, targeted events, and account-based marketing.

• Proficiency in HubSpot/Salesforce and marketing tools like Canva.

• Startup mentality with a proactive, creative problem-solving approach.

• Results-driven mindset with strong project management and organizational skills.

• Emphasis on relationship building and understanding the alignment between Sales and Marketing.

• Degree in Marketing, Business, or Psychology with excellent writing skills.

  

Demonstration of Values

All employees should continually promote legacy of Company Culture through demonstrating its values: 

1. Winning Together

2. Respect

3. Innovation

4. Trust

The Perks

• A competitive salary, company bonus, health insurance, pension, Annual Leave, company days and service days,  wellbeing programme, Employee Assistance Programme

• Starting off you have a welcome swag pack to your door along with a buddy, top class IT equipment, and a detailed onboarding programme

• An exciting and dynamic role with career development opportunities and progression

• The opportunity to work with a talented and diverse team in an inclusive work environment

• A learning culture where continued learning & development is supported and encouraged

• Remote working options and a flexible environment that promotes wellness and work life balance

Company Highlights

• 20-30% YoY revenue growth since 2017

• Established global offices

• Top private equity sponsorship from Luminate Capital Partners

• A marketing leading customer retention rate over 95%

We are a diverse team in Compliance & Risks and we are committed to building and promoting an inclusive place to work for everyone. We strive to attract and retain a diverse range of people into our organization.  We aim to increase the diversity of our employee base by growing our diverse talent pipeline, including partnerships with organizations like Resilient Coders, Women who code, Women in Tech, and by working with the Access Programs in various universities. We are committed to equality of opportunity for all employees, by promoting a work environment free from bullying, discrimination or harassment. Compliance & Risks is an equal opportunities employer.