Search Marketing Manager

JOB PURPOSE

The Search Marketing Manager will be responsible for the execution of a wide range of client projects and deliverables across multiple verticals within the paid search discipline.  This person will have ownership of all day-to-day management of paid search campaigns as well as all campaign set up, optimization and reporting.  This is a client-facing role that reports to the Group Media Director.  

Campaign Strategy Implementation

• Planning, executing and managing Paid Search campaigns, including but not limited to account setup, strategy development, account structure, creative development and keyword buying

• Actively researching clients' brands and industries to gain a deep understanding clients’ business goals to achieve results through Paid Search

• Reviewing and analyzing competitive sites

• Developing Paid Search plans leveraging input from media and brands teams to integrate within cross-channel marketing efforts

• Periodically aiding in strategy development for new business opportunities

Campaign Management and Reporting

• Managing daily campaign budgets and optimizations to copy, landing pages and keyword bids

• Monitoring, tracking and evaluating campaign performance based on client KPIs and baselines

• Developing insight-rich reporting on front-end search engine data, conversion data and on-site performance

• Presenting campaign findings and opportunities to clients

ESSENTIAL JOB DUTIES

• Day to day management of all Paid SEM Campaigns

• Onboarding new Paid SEM Clients

• PPC Campaign Set-up

• PPC Campaign Optimization

• PPC Campaign Reporting

• Management of multiple remarketing campaigns

• Work in concert with traditional and digital media planners and buyers to include Paid Search seamlessly into proposed media plans and strategies

• Leverage digital marketing analytics across multiple mediums to help inform marketing optimization decisions

• Interface directly with clients to provide clarity around paid search performance

QUALIFICATIONS

Qualifications include: (Required, Preferred)

• Skills

• • • Independent time management
      • Independent project management

• Abilities

• • Ability to understand a wide range of business requirements and apply Paid SEM to meet those requirements with budgets of varying sizes
    • Ability to concisely explain campaign performance to clients of varying levels of expertise
    • Ability to multi task at the highest level
    • Ability to work with internal media managers to ensure timely approvals, development of creative assets and the proper trafficking of information
    • Ability to leverage Google Analytics to gain performance insights necessary to make campaign and general, digital marketing optimizations

• Professional Certification:

  • Google AdWords Certification

• Experience: Minimum of 5 years experience managing multiple PPC Campaigns at once in a variety of verticals