Heather McAdam

VP Revenue Management at Corus Entertainment

Heather McAdam has a strong background in financial planning, analysis, and revenue management. Heather started their career at Kraft Foods Group, where they held roles as a Financial Analyst and Manager of Financial Planning & Analysis. Heather then moved on to Del Monte Canada Inc, where they served as a Director of Sales & Financial Planning and later as a Director of Finance. After that, they joined BMO Financial Group as a Lead Financial Officer, providing financial support and strategic decision-making for various divisions. Currently, they are working at Corus Entertainment as a VP of Revenue Management, responsible for pricing, ratings projections, and revenue optimization for linear television and digital advertising. Heather is skilled in analytics, process improvements, and budgeting, and has demonstrated success in driving revenue growth.

Heather McAdam completed their Bachelor of Business Administration (BBA) degree at Wilfrid Laurier University in 1999.

Links

Previous companies

BMO Financial Group logo
Kraft Heinz logo

Timeline

  • VP Revenue Management

    October, 2019 - present

  • Director Revenue Management

    January, 2017

View in org chart