Theresa Smurkowski

Theresa Smurkowski has a diverse work experience spanning various roles in the marketing and analytics fields. Theresa most recently worked at Cradlepoint as a Senior Marketing Manager, focusing on paid media. Prior to that, they held roles at NP Digital, where they served as an Associate Director for Paid Search and a Senior Paid Media Manager. At NP Digital, they were responsible for leading paid search and YouTube strategies, managing a team, and improving campaign performance metrics.

Theresa also gained experience at iProspect as a Lead for Paid Search, where they planned and executed paid search initiatives for Fortune 500 clients and drove improvements in efficiency metrics. Before that, they worked at Seer Interactive as a Paid Media Account Manager and a PPC Associate, managing paid search, social, and programmatic campaigns.

In addition to their marketing roles, Theresa has experience in data analytics and customer relations. Theresa worked as a Data Analytics Intern at the City of Philadelphia, where they analyzed employee engagement data and assisted in conducting focus group interviews. Theresa also worked in customer service as a Hostess at In Riva, where they managed table seating and served as an intermediary between customers and management.

Theresa's early career included roles as a Media Relations Contact at the Susquehanna Bank Center, where they coordinated with production managers and radio stations for event photography, and as a Marketing Intern at Live Nation, where they managed ad campaigns and sold advertising spots for shows. Theresa also gained e-commerce experience as a Site Operations Intern at Ascena Retail Group, Inc., where they conducted market research and assisted with functionality testing for international sales.

Theresa Smurkowski completed their education at Temple University, where they obtained a Bachelor of Business Administration (BBA) degree in Marketing and Management Information Systems. Theresa attended Temple University from 2011 to 2015. In March 2020, they also acquired a certification as a Certified Solutions Partner from AppsFlyer.