Alex Hagoriles

Vice President, Audience & Insights at Dentsu

Alex Hagoriles has extensive work experience in the marketing and research industry. They have held various roles in different companies, including Dentsu, Mindshare, Theo, Dentsu International, Dentsu Data Labs Canada, Dentsu Aegis Network Canada, BRC Broadcast Research Council of Canada, ZenithOptimedia Group, and Canadian Out-of-Home Measurement Bureau (COMB).

In their most recent position at Dentsu, they served as the Vice President of Audience & Insights. At Mindshare, they worked as the Group Director of Business Intelligence, where they played a significant role in promoting the agency's proprietary products and capabilities. At Theo, they held the position of Senior Director of Communications & Marketing Sciences and were responsible for solving marketing challenges through analytical and communications planning solutions.

Their experience at Dentsu International involved enhancing the organization's strategic decision-making through consumer insight and market research practices. At Dentsu Data Labs Canada, they served as the Director of Data Education and R&D, taking charge of international startup engagement and partnership development. At Dentsu Aegis Network Canada, they held positions as the Director of Research & Insights and Research & Insight Manager, contributing to consumer knowledge, advanced analytics, and trends.

They also served as a Board Member at BRC Broadcast Research Council of Canada and played an essential role in examining industry trends and providing insights into the future of video and audio. Early in their career at ZenithOptimedia Group, they held several positions, including Manager, Strategic Resources Group, Supervisor, Strategic Resources Group, Executive, Strategic Resources Group, and Assistant, Strategic Resources Group, where they contributed to enhancing group practices and supervising team projects.

Additionally, they also served as a member of the Research Committee at Canadian Out-of-Home Measurement Bureau (COMB).

Overall, Alex Hagoriles has a diverse background in marketing, research, and analytics, with a focus on consumer insights and strategic planning.

Alex Hagoriles obtained a Diploma in Advertising Media Sales from Humber College of Applied Arts and Technology from 2003 to 2005. Additionally, they have acquired various certifications from platforms such as LinkedIn, Google, and Udemy. These certifications include Communication Foundations, Marketing Foundations: Personalization, Difficult Conversations: Talking About Race at Work, Skills for Inclusive Conversations, Leading at a Distance, YouTube Creative Essentials, SQL for Newbs: Data Analysis for Beginners, Marketing Research Fundamentals, Organization Communication Fundamentals, Data Visualization Fundamentals, Infographics Fundamentals, Advertising Fundamentals, and Email Marketing Basics.

Links

Previous companies

Mindshare logo
Zenith Media logo

Timeline

  • Vice President, Audience & Insights

    January, 2023 - present

  • Director, Audience & Insights, Media

    September, 2020

  • Director, Research & Insights

    September, 2017

  • Research & Insight Manager

    August, 2015