SD

Susan S. Dong

Executive Director, Brand Strategy at Destination Canada

Susan S. Dong, MBA has a diverse work experience spanning various industries and roles. Susan S. is currently the Executive Director of Brand Strategy at Destination Canada, a position they have held since May 2022. Prior to this, they worked as the Marketing Director at William F. White International Inc. from November 2019 to April 2022.

Susan also has experience at A&W Food Services of Canada Inc., where they held multiple positions including Brand Communications Consultant/Producer, Marketing Manager of Brand Communications, and Assistant Marketing Manager of In-Restaurant Communications from 2015 to 2019. In these roles, they were responsible for creating and executing marketing strategies, managing social media and campaign teams, and overseeing corporate social responsibility initiatives.

Before joining A&W, Susan worked as an MBA Intern in Membership Marketing at BCAA, where they led pilots of new direct mail offers and sales tools. Susan S. also had a role as a Sales Professional at Tom James Company, where they achieved 200% of the new associate sales targets and helped expand the client portfolio.

Susan's early career included roles at 21st Century Fox, where they worked as a Talent Acquisition Coordinator and interned at Twentieth Century Fox Film National Publicity and Fox Broadcasting Company Creative Services. Susan S. also gained experience as a Group Fitness Instructor at the University of California, Los Angeles.

In 2007 and 2008, Susan worked at Southwestern Advantage, where they were a Student Sales Manager and Sales Associate. Susan S. excelled at managing their own business and achieved top rankings among sales associates in North America and Europe.

Overall, Susan S. Dong, MBA has a wealth of experience in marketing, sales, brand strategy, and communications, with a track record of success in various industries.

Susan S. Dong, MBA, has a diverse education history that spans multiple institutions and fields of study. From 2013 to 2015, they attended The University of British Columbia, where they earned a Master of Business Administration (MBA) with a concentration in Product and Service Management. Prior to that, they studied at UCLA from 2006 to 2010, obtaining a Bachelor of Science (B.S.) in Communication Studies and a Bachelor of Arts (B.A.) in World Arts and Cultures. In 2008 and 2009, Susan attended UCLA Anderson School of Management, where they completed a certificate program in Entertainment and Media Management. Building on their educational achievements, they obtained a Prosci Change Management Certificate from Prosci in October 2019.

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Timeline

  • Executive Director, Brand Strategy

    May, 2022 - present