DFI Retail Group


DFI Retail Group (“Group”) is a leading pan-Asian retailer. At 30th June 2021, the Group and its associates and joint ventures operated over 10,000 outlets and employed some 230,000 team members. The Group had total annual sales in 2020 exceeding US$28 billion.





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Scott Price
Group Chief Executive

Scott Price

Clem Constantine
CFO & Property Director
Choo Peng Chee
CEO, DFI Retail North Asia
Andrew Wong
Chief Executive Officer, Health and Beauty North Asia
Wee Lee Loh
Group Chief Digital Officer
Joy Jinghui Xu
Group Chief People & Culture Officer
Erica Chan
Group Chief Legal, Governance & Corporate Affairs Officer
Danni Peirce
MD, Guardian Singapore
John Witt
Managing Director
Cherie Wong
Head Of Design, Food (sea)
Mervin Ang
Head Of Store Design SEA
Hou Dejun
Head Of Product Development Ecommerce, Grocery And H&b
Freddy Chi
Head Of Analytics, Commercial Finance, Baby Care And Confectionery - Mannings
Ying Lee
Head Of Partnerships
Chitra Radhakrishnan
Head, Food Safety And Regulatory Affairs
Ai Lin Loh
Country Head Of Learning And Development
Shen Li
Group Corporate Strategy & yuu Rewards Director
Gloria Mak
Design Lead Group Convenience