Ignacio Barbero

Ignacio Barbero is an experienced marketing executive with a career spanning multiple roles at Diageo, where responsibilities include Marketing & Innovation VP for the Caribbean & Central America, Whisky Director, and Head of Marketing Communications & Digital Transformation. Ignacio has a proven track record in driving commercial success, managing innovation pipelines, and leading marketing strategies across various regions such as PEBAC and Chile. Prior to Diageo, Ignacio held significant positions at Beiersdorf Chile, overseeing major personal care brands, and at Danica and Accenture in marketing analysis roles. Ignacio earned a degree in Economics from Universidad Torcuato Di Tella.