Kate Lang is an accomplished professional in digital strategy and transformation, currently serving as the On Premise Transformation Director and Global Digital Activation Lead at Diageo since April 2022. With a previous role as Digital Commerce Strategy-On Premise Lead at Diageo from October 2019 to October 2021, Kate focused on eCommerce strategies and partnerships. Prior experience includes serving as UK & I Strategy and Planning Lead and other significant roles at innocent drinks and Unilever, where Kate drove sustainability initiatives and digital capabilities. Educational credentials include a BSc in Psychology from the University of Bath, augmented by various strategic internships and roles that highlight expertise in business psychology, research, and marketing strategies.