Jessica Crosser (Zhang)

Jessica Crosser (Zhang) has diverse work experience across various companies and roles. Starting in 2013, they worked as a Public Relations Intern at Dixon Schwabl Advertising and as a Marketing Intern at the Young Entrepreneurs Academy. In 2014, they served as a Marketing Associate at Q&A Research, Inc. and as a Digital Media Planner & Buyer at Just Global, Inc. Jessica also ran their own Jessica Zhang Piano Studio where they worked as a Weekend Piano Teacher from 2012 to 2013.

Moving forward, Jessica joined Microsoft in 2015 as a Strategic Premium Account Specialist for Microsoft Search Advertising. In 2016, they worked as a Programmatic Account Coordinator at IBM before being promoted to Programmatic Account Manager, Watson Sales & Advertising in 2018. In this role, they sold media, data, and technology on IBM Watson's national sales team. Jessica managed programmatic revenue and dealt with various partners and platforms, demonstrating their expertise in the field. Jessica ended their tenure at IBM in 2019.

Jessica'smost recent position was at Dictionary.com, where they worked as a Programmatic Yield Manager starting in October 2019. Jessica focused on onboarding and vetting new ad partner integrations and optimizing ad stack, pricing, and targeting strategies to maximize revenue for Dictionary.com, Thesaurus.com, and Lexico.

Throughout their career, Jessica has gained experience in programmatic advertising, media planning and buying, marketing research, and piano teaching. Jessica has demonstrated skills in programmatic strategy, customer management, sales, and account coordination.

Jessica Crosser (Zhang) completed their education at the following institutions:

- From 2010 to 2014, they attended the University of Rochester, where they earned a Bachelor of Arts (B.A.) degree. Jessica'sfield of study was Business, with a concentration in Marketing, and they also pursued a minor in Math & Statistics.

- Prior to their university education, Jessica attended Pittsford Mendon High School from 2006 to 2010, where they obtained their High School Diploma.

- Additionally, Jessica has a background in Piano Performance from the Eastman School of Music, although the specific dates of their enrollment and any degrees earned are not provided.

In terms of additional certifications, Jessica has acquired the following:

- Jessica completed the Google AdWords certification through Google.

- Jessica also obtained the IAB Programmatic 360: Automation Decoded certification from the IAB.

- Jessica has certifications in IBM Agile Explorer and IBM Watson Cloud & Foundations, both from IBM.

- Jessica has completed two certifications offered by Adweek, namely the Institute for Brand Marketing - Advanced Marketing Technologies and the Institute of Brand Marketing - Monetizable Engagement.

- Lastly, they are a certified Microsoft Advertising Professional.