Tony Cummins

Tony Cummins has extensive work experience in consumer insights and market knowledge. Tony is currently working as the Global Consumer Insights Sr. Director at Duracell Inc. Tony joined the company in March 2021.

Prior to their current role, Tony worked at Procter & Gamble for 15 years. Tony held various positions, including TARGET TEAM, Sr. Director, Analytics & Insights Team Leader, TARGET TEAM - Senior Manager, Consumer & Market Knowledge, and DURACELL - Senior Manager, Consumer & Market Knowledge. In these roles, they were responsible for driving growth and innovation for brands such as Old Spice, Secret, Olay, Pantene, and Head & Shoulders. Tony also led market research programs, managed research investments, and developed high-performance teams.

Tony's key accomplishments include successfully launching new premium-tier products, identifying and driving alignment to consumer needs for innovation, delivering growth opportunity recommendations to executive leadership teams, and improving marketing ROI analytics for significant incremental sales.

Overall, Tony Cummins has a strong background in consumer insights and market knowledge, with a focus on driving growth and innovation for global brands.

Tony Cummins completed a Mini MBA in Brand Management from Marketing Week in 2032. Prior to that, they attended Washington University in St. Louis - Olin Business School and earned a Bachelor of Business Administration (BBA) degree. Tony'sfield of study at the university was Economics and Political Science.