Barry Johnston

Barry Johnston has a diverse work experience spanning various industries. Barry currently holds the position of Global Head of Brand and Activation at Elektrobit, starting in September 2022. Previously, they were the Senior Vice President Global Brand Communications at DAZN from September 2021 to August 2022.

Before that, Barry worked at adidas for a significant period, starting in 2013. Their roles at adidas included Global Head of Brand Marketing & Communications for Olympics & Specialist Sports, Global Brand Marketing Director for adidas Running, Global Brand Marketing Lead for adidas Outdoor, and Global Brand Marketing Senior Manager for adidas Football. During their time at adidas, they focused on brand marketing strategies, campaign management, and community growth in various sports categories.

Prior to adidas, Barry was the Global PR Manager at Repucom, where they handled PR, corporate communication, and social media management for the sports marketing and media research consultancy. Barry also worked as a Content Editor and venue data coordinator for UEFA, specifically for UEFA Champions League, UEFA Europa League, and men's and women's international federation matches.

Barry's career began as a Journalist at a News Agency, where they gained experience in journalism before moving on to sports-related roles.

Barry Johnston completed an Executive Training program in Organizational Leadership at The London School of Economics and Political Science (LSE) in 2018. Prior to that, they obtained a BA in Media, specializing in Film and Cultural Industries from the University of the West of Scotland between 2002 and 2005.