Alleena Abdullah

Alleena Abdullah is a seasoned professional with extensive experience in brand management, marketing consultancy, and leadership development. As the Founder of Yellow Tree Global since May 2020, Alleena provides training and consultancy services to corporations, SMEs, and underserved communities, focusing on food sustainability and cultural heritage projects. Current roles include Partner at Merawan, Associate Partner at Flowgroup Malaysia, and President of the Malaysian Chapter of ESSEC Alumni. Previous positions encompass Brand and Marketing Lead at Ulam School, Co-founder of Pathway, and Associate at Acacia Blue Sdn Bhd. Alleena's earlier tenure at Nestlé as a Senior Brand Manager honed expertise in brand portfolio management across multiple food and beverage sectors. Alleena holds an MBA from ESSEC Business School and a Bachelor's degree in Hospitality Management from Vatel France.