Heidi Wisbach

Heidi is the Vice President of Business Innovation. She brings fifteen years of specialization in customer experience transformation, driving clients to define new frontiers for their businesses and mapping out the detailed steps to get there.

With a background in marketing, public relations, finance, and technology, Heidi has built a career in customer relationship strategy consulting for clients such as Disney, Universal Studios, Sprint North Supply, Allstate, Cigna, General Motors, JPMorgan Chase, Citibank, Mastercard, Nestle-Waters, Bauch & Lomb, General Electric, and Unilever. Heidi spent more than ten years with Ernst & Young (later Capgemini) where she was a go-to contact for customer experience and web channel transformation methodology and project management, including accelerated definition of a customer-centric vision, detailed roadmaps, transformation business case, and metrics, the user needs analysis, new business processes, business requirements, and usability testing.