Diya Guha Roy

Diya Guha Roy currently serves as an Assistant Professor at the Goa Institute of Management since December 2018, with expertise in Neuro-Marketing, CRM, Retail Marketing, and Consumer Behavior. Prior to this role, Diya was a PhD Research Scholar at the Indian Institute of Technology, Kharagpur from December 2014 to November 2018, focusing on Marketing Analytics. Previous professional experience includes positions as a Business Analyst at 10EQS, and various technical roles at ORACLE and Infosys Tech Ltd, alongside an initial role as a Graduate Trainee at Shapoorji Pallonji & Co. Ltd. Diya holds a Ph.D. in Business from the Indian Institute of Technology, Kharagpur, an MBA in Brand Management and Marketing Strategy from Washington University in St. Louis, and a B.E in Civil Engineering from Jadavpur University.