Penny Laris has a diverse background in marketing and media planning. Penny is currently working as the Integrated Planning Lead for Retail Media Networks at Goodway Group since January 2023. Prior to that, they were an Associate Media Director at Mindshare from May 2022 to January 2023. Penny also worked as a Sr Paid Social/SEM Media Planner at Ayzenberg from April 2021 to May 2022. Before that, they served as the Digital Brand Manager at bp from August 2020 to April 2021. Penny also has experience as a Marketing Brand Assistant at bp from May 2018 to November 2019. Penny started their career as a Digital Media Planner at The Sandbox Agency in July 2014 and transitioned to a Sr Media Planner from July 2016 to March 2018. Penny also worked as an Assistant Media Planner at The Garage Team Mazda from July 2012 to July 2014.
Penny Laris holds a Bachelor's Degree in Business, Management, Marketing, and Related Support Services from California State University-Dominguez Hills. In addition, they have obtained certifications in Microsoft Advertising, Google Ads Search, LinkedIn Marketing Solutions Fundamentals, and LinkedIn Marketing Strategy.
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