Brian Ferrol

Brian Ferrol has a diverse work experience in various data-related roles. Brian is currently working at GoStudent as a Lead Data Scientist since December 2023. Prior to that, they worked as a Senior Data Scientist at GoStudent from April 2022 to January 2024, and as a Data Scientist from March 2021 to April 2022.

Before joining GoStudent, Brian worked at Walmeric as a Data Scientist from October 2019 to March 2021. Their responsibilities included developing preprocessing, feature engineering, and auto machine learning libraries in Python, as well as real-time predictions and classification models for website conversion scoring.

Prior to that, Brian worked at ARTYCO Customer Database Marketing as a Data Analyst from October 2018 to October 2019. Brian was involved in data analysis, campaigns and projects analysis for Mercedes-Benz, as well as GIS analysis and visualization.

Before that, Brian worked at Angebot as a Marketing Analytics professional from January 2018 to October 2018. Brian worked on growth and scale for SMB e-commerce brands, online campaigns generation and optimization, digital strategy design and execution, and social media advertising testing and measuring.

Brian started their career at Efectivo Sí, where they worked as a Product Analyst from August 2016 to September 2018. Their responsibilities included campaign creation, monitoring, and reporting, participation in customer clustering model projects, as well as planification and leadership of marketing and product projects. Brian also worked as a Product intern at Efectivo Sí from August 2015 to July 2016, where they supported sales and marketing reports analysis, main product support, and the execution and control of marketing campaigns.

Brian Ferrol completed their education in the following order:

1. From 2014 to 2017, they attended UADE and obtained a BSc. degree in Marketing. Their field of study was marketing.

2. In 2018, they enrolled in ICEMD and successfully completed a Master's degree in Big Data Management.

In addition to their formal education, Brian obtained several certifications. Among these certifications are "Bootcamp Zero: introducción al Big Data" from ICEMD, "Introducción a Data Science: Programación Estadística con R" from Universidad Nacional Autónoma de México, "Google Analytics" from EducacionIT, "Search Advertising" and "Google AdWords Fundamentals" from Google, and "Microsoft Office Excel fundamentos", "Microsoft Office Word fundamentos", and "Microsoft Office Power Point fundamentos" from Extensión Universitaria - UTN Buenos Aires. The specific months of obtaining these certifications are not specified.