Caelin Aerin

Caelin Aerin's work experience starts with their role as a Product Marketing Manager at GroupBy Inc. starting in November 2022. Prior to that, they worked as a Marketing Consultant & Strategist at Space Panda Marketing, dba Touchstone Copy, starting in January 2015. In 2021, they served as a Fractional Director of Marketing at Business Laid Bare, where they were responsible for developing the Unique Value Proposition (UVP), messaging, and go-to-market strategy for a new training program, as well as managing content marketing. From October 2020 to October 2021, Caelin Aerin worked as a Fractional CMO at Anansi Content, overseeing project development, leading messaging strategy, and managing a team of writers. They also led an internal system and process overhaul while rebuilding the marketing department. Prior to that, they worked as a Director of Marketing at Nourishing Brands LLC from March 2018 to April 2019, where they crafted sales emails, managed sales funnels, conducted customer research, and developed brand messaging guidelines.

Caelin Aerin has a Bachelor of Arts (BA) degree in Double Major Creative Writing and English from The University of British Columbia, which they obtained from 2008 to 2012. In 2014 and 2015, Caelin pursued additional education in the field of Copywriting/Direct-Response Marketing/Digital & Content Marketing at American Writers and Artists Inc. Caelin has also obtained certifications in Agile Scrum Foundation and Agile Scrum Master (ASM) from Simplilearn in July 2022.