Lorena Diaz is a Client Advocate Manager at Guideline since August 2020. Prior to this role, Lorena worked as a Manager in Portfolio Management at UM Worldwide, focusing on the Prestige Consumer Healthcare account. With experience at companies like Initiative, Spark Foundry, and MediaCom, Lorena has a background in strategy, communications design, and media planning. Lorena holds a Bachelor's Degree in Communications from The City College of New York and a High School Diploma in Fine and Studio Arts from Fiorello H. LaGuardia High School.
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