Brooke Gocklin

Head Of Content Strategy, AVP at Heartland Financial USA

Brooke Gocklin has an extensive work experience spanning multiple industries and roles. In 2013, they started their career as a Marketing Manager at IQPC Exchange. Brooke then moved on to iQor as a Senior Copywriter in 2014 before joining Experian as a Senior Copywriter in 2015, where they managed content guidelines and created various marketing collateral. In 2017, they worked as a Content Strategist USA at TeamViewer, focusing on content strategy. From 2018 to 2021, they held roles at Accusoft, initially as a Content Marketing Manager and later as a Manager of Marketing Communications. During this time, they worked on marketing campaigns and communications. In 2021, they joined Persado as a Senior Manager of Content Marketing, where they were responsible for content strategy, brand positioning, and developing partnerships. In 2022, they served as the Editor in Chief at Contently and then went on to co-found Leading Intentional Connections in 2023, where they took on the role of Co-Founder and Chief Marketing Officer. Additionally, in the same year, they also became the Head of Content Strategy, AVP at HTLF. Throughout their career, Brooke has demonstrated expertise and success in content strategy, marketing communications, and brand positioning.

Brooke Gocklin obtained a Bachelor of Science in Journalism (BSJ) and Bachelor of Arts and Sciences (BAS) in Strategic Communication and Sociology from Ohio University in 2010-2013. Brooke then pursued a Master of Arts (M.A.) in Mass Communication: Global Strategic Communication from the University of Florida between 2014 and 2016. In 2022, Brooke attended Harvard Business School and completed the Program for Leadership Development (PLD) Cohort #35, earning the degree of Alumna in 2023. Brooke'sfield of study at Harvard was Organizational Leadership and Business Administration. Brooke also obtained various certifications, including a Credential of Readiness from Harvard Business School Online in 2022 and a Leadership certification from Harvard Business School Executive Education in the same year. Brooke holds certifications in Digital Marketing from multiple institutions, including the American Marketing Association and the Digital Marketing Institute, both obtained in 2021. Additionally, they are certified in Inbound Marketing by HubSpot in 2021, and as a Certified Information Professional by AIIM International in 2019. Brooke also completed Foundations, Market, Launch courses from Pragmatic Institute in association with TDI in 2019.

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Previous companies

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Timeline

  • Head Of Content Strategy, AVP

    December, 2023 - present

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