Alexander Gernandt Segerby

Alexander Gernandt Segerby is the current Vice President of Product at Hedvig. Alexander has previously worked at iZettle in various positions from 2014 to 2018, including Product Manager and Commercial Relations Manager. In their most recent role at iZettle, Segerby was responsible for product intelligence and strategy across all product teams. Alexander has also been responsible for managing iZettle Capital, which provides capital to small businesses.

Alexander Gernandt Segerby has a Bachelor of Science in Business Studies from Cass Business School, a Bachelor of Business Administration in the Faculty of Business from The University of Hong Kong, and an International Baccalaureate in Economics from Malmö Borgarskola. Alexander also has certifications in Digital Marketing from Hyper Island and Certified Scrum Product Owner from Scrum Alliance.

Alexander Gernandt Segerby reports to Lucas Carlsén, CEO & Co-Founder. Sebastian - Management Trainee within R&D, Oleg Malakhov - Director of Product Design, and Jacinta Waak - Director of Product Insights report to Alexander Gernandt Segerby. They work with Fredrik Fors - COO & Co-Founder, John Ardelius - CTO & Co-Founder, and Sanna Westerberg - Chief People & Performance Officer.