Joann Parker

Joann Parker has extensive experience in the beauty industry, particularly in marketing and product development. Joann has held various vice president roles at Helen of Troy, including Vice President Beauty/Wellness, Global Marketing Braun and Product Development Beauty Tools, Vice President of New Product Development, Beauty, Vice President of Marketing, Beauty, Vice President Beauty, Retail Marketing, and Vice President Personal Care Appliances. In these roles, they have managed and directed all global product development processes, led marketing activities, established brand guidelines, and implemented branding and SKU optimization strategies to drive increased sales.

Prior to their time at Helen of Troy, Joann was the Vice President of Marketing at The Cricket Company, LLC, where they revitalized existing product categories and launched new product categories. Joann also held the position of Vice President of Marketing, Professional Division at Helen of Troy, where they managed marketing operations and budget functions, established new product categories, and developed customer-specific merchandising programs.

Joann began their career as a Product Manager and later became Director of Marketing at Helen of Troy, where they achieved and maintained #1 brand positioning by restructuring product categories. Joann also provided sales support for key accounts and ensured compliance with regulatory agencies.

Before joining Helen of Troy, Joann worked at Armstrong McCall as a Product Manager and Buyer, where they led the production and launch of hair care and spa products and maintained inventory levels for various categories.

Overall, Joann Parker has demonstrated a strong track record of success in marketing, product development, and brand management in the beauty industry.

Joann Parker attended The University of Texas at Austin from 1989 to 1993, where they earned a degree in Advertising with concentrations in Business and Psychology. Additionally, they obtained the Senn Delaney Certified Culture Facilitator - Helen of Troy Power of One certification from Senn Delaney, a Heidrick & Struggles company, in 2021.