Wayne Davis

Chief Marketing Officer at Hertz

Davis is responsible for leading the Hertz, Dollar and Thrifty brands and shaping the company's marketing strategy to drive effective brand reach and customer engagement.

Davis joins Hertz with more than 20 years of marketing, sales, and business development experience across multiple industries. For the last four years, he has led the mass premium Café brand for GE Appliances, a Haier Company. Under his leadership, Café has more than tripled in size and is one of the fastest growing brands in the appliance industry.

Prior to leading the Café brand, Davis was Senior Brand Director for Haier & Hotpoint at GE Appliances. Mr. Davis was also the commercial leader for GE Appliances' FirstBuild innovation hub, where he led the successful launch of the Opal Nugget Ice Maker.

Mr. Davis serves on the boards of Big Brothers Big Sisters of Kentuckiana based in Louisville, Kentucky, Amplify Louisville and Fund for the Arts. In 2018 he was named in Louisville Business First's Forty Under 40 and in 2020 was a member of Leadership Louisville's Bingham Fellows. He holds a bachelor's degree in mathematics from Morehouse College and an MBA from Xavier University.



  • Chief Marketing Officer

    January, 2023 - present

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