John Tippins

John Tippins is an experienced strategy professional currently serving as a Strategy Partner at Wavemaker since May 2021 and as a Strategic Adviser at The Hobbs Consultancy since November 2019, where DEI consultation is provided to organizations of various sizes, alongside the creation of DEI audits and strategies for inclusive cultures. Previously, John operated as a Strategic Brand & Business Consultant for various companies between May 2018 and April 2021, focusing on smaller to medium-sized businesses in health, fitness, service, and entertainment sectors, with notable brands like DOGPOUND and PURPLE BONE. John has held senior director roles in strategy at Mindshare and OMD UK, among others, with experience in client planning at ZenithOptimedia. Educational qualifications include a Master's degree in E-Commerce from University College Cork and an IPA Excellence Diploma.