Medina Halilovic

Medina Halilovic is a Senior Market Analyst in the Luxury Department at GROUPE IFOP since December 2018, specializing in brand capital studies that assess visibility, desirability, and brand territory in relation to competitive performance. Key responsibilities include launching and monitoring studies on marketing strategy, brand image, innovation, customer experience, and CSR, alongside project management, market and competitive analysis, client relationship management, and data analysis with strategic recommendations. Prior experience includes a role as Global Promotion Project Manager at Coty, focusing on promotional tool development and commercial analysis for Chloé and Burberry fragrances, as well as serving as a quantitative study assistant at BVA, where responsibilities encompassed client satisfaction studies and market analysis. Medina Halilovic holds multiple degrees from Université Lumière Lyon 2, including a Master 2 in Strategy and Marketing.