Brad van Wely

Brad van Wely has a diverse work experience in the sports and media industries. Brad is currently the Chief Product Officer at IMG ARENA, where they have successfully expanded the company's digital product portfolio and implemented a strategy for global competition. Brad played a crucial role in securing major golf betting and media rights and launched innovative programs such as the world's first real-time golf data collection and shot tracker solution. Before their current role, Brad was the Vice President and Head of Product and Innovation at IMG Sports Gaming Division.

Prior to their tenure at IMG, Brad served as the Managing Director of Product Strategy & Innovation at Sportradar AG. Brad was responsible for repositioning the business and leading the development of market-leading sports data feeds and fan engagement products. Brad's efforts resulted in significant revenue growth and a fourfold increase in company valuation.

Earlier in their career, Brad held notable positions such as Group Manager at Telstra Media, where they led the product, innovation, editorial, and business strategy for the division delivering sports news and data. Brad also founded SportsFan, which achieved a 25% revenue increase in its first two years of operation. Brad was also the Head of Sport at Yahoo!7, where they established Y!7 Sport as the top sports website in the country and oversaw the acquisition of Australia's largest tipping company OzTips.

Brad's career started as a freelance journalist for the Associated Press, covering various sporting events, including Olympic and Commonwealth Games. Brad also held positions as Senior Media Officer at NSW Rural Fire Service, Media & Communications Manager at Sydney Kings, and Communications & Publications Officer at Athletics Australia.

Furthermore, Brad has held roles such as Online Editor at GoTennis.com (Sportwave Inc) and Marketing Services Manager at Athletics Australia. Throughout their career, Brad has demonstrated a strong track record in product development, innovation, strategy, and revenue growth in the sports and media industries.

Brad van Wely obtained their first degree in 1997 from Charles Sturt University, where they earned a degree in Arts with a field of study in Photography. In 1997, they also enrolled in the University of Canberra and completed their Applied Science degree in Sports Media in 2000. Brad continued their education at the University of Technology, Sydney, where they pursued a Masters in Business with a specialization in Sports Management from 2008 to 2014.